⚡ Sales Velocity Calculator
Sales velocity = (opportunities × average deal value × win rate) ÷ sales cycle length. Enter your four numbers — get revenue per day and see which lever moves it most.
The four levers
Your velocity
Revenue per day
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Per 90-day quarter
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If you improve one lever by 10%
+10% opportunities
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+10% deal value
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+10% win rate
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−10% cycle length
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Want the playbook for each lever? Read: Sales velocity formula: 4 levers for quota
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Frequently asked questions
What is the sales velocity formula?+
Sales velocity = (open opportunities × average deal value × win rate) ÷ sales cycle length in days. The result is the revenue your pipeline generates per day. It matters because it forces the four levers — volume, deal size, win rate, cycle length — into one number you can actually manage against.
Which of the four levers should I pull first?+
Usually cycle length or win rate: both respond to process changes (tighter qualification, multi-threading, mutual action plans) without new spend. Adding opportunities is typically the most expensive lever because it demands more pipeline generation. The lever cards in this calculator show what a 10% improvement in each one does to your specific number.
What counts as an opportunity in the formula?+
Qualified, open opportunities — deals that passed your qualification bar and have a live next step. Consistency matters more than the exact definition: measure the same way every period, or the trend line (which is the useful part) becomes noise.
How often should I measure sales velocity?+
Monthly or quarterly, snapshotted on the same day each period. The absolute number means little on its own — the direction and the lever driving the change are what tell you whether the sales motion is getting healthier.
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