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SalesTap

Affiliate Disclosure

Last updated: July 2026

1. The short version

SalesTap currently has no active affiliate links or affiliate relationships. Outbound links are ordinary references and do not generate a commission. If that changes, the relevant link and page will be labelled before the commercial link goes live.

2. What counts as an affiliate link

An affiliate link is a link to a third-party product or service that includes a tracking identifier so the vendor can attribute the referral to SalesTap. If a sale results from that referral, the vendor pays SalesTap a commission — usually a percentage of the first year's subscription, sometimes a flat fee.

Not every outbound link on SalesTap is an affiliate link. Many are plain references to research, methodologies, or vendor documentation that we are not commercially partnered with.

3. How we will choose what to recommend

If affiliate relationships are introduced, recommendations will use these criteria:

  1. It solves a real problem we've described in the article. We don't recommend tools as “related products” alongside unrelated content.
  2. It's credible in its category. The vendor has real customers, real reviews, and an established product. We don't link to launch-week startups for the sake of a higher commission rate.
  3. The commission structure doesn't bias the recommendation. Where two vendors fit the brief equally, we mention both, and pick the one with the cleaner UX or stronger free tier — not the higher payout.

4. How future links will be labelled

A future affiliate link may appear only where the product is directly relevant, such as:

  • CRM and sales-tool comparison articles (e.g. HubSpot vs Salesforce vs Pipedrive)
  • Tool round-up articles (“The sales tech stack high-performing teams actually use”)
  • Contextual mentions inside playbook articles where a specific tool is the natural fit
  • A relevant resource page where the commercial relationship is stated beside the link

Any such link will use clear wording such as “affiliate link” close to the recommendation. Display advertising, if present, is separate from affiliate marketing.

5. Compliance

This page exists to meet the disclosure requirements of:

  • The UK Advertising Standards Authority (ASA) CAP Code
  • The UK Competition and Markets Authority (CMA) guidance on hidden advertising
  • The US Federal Trade Commission (FTC) 16 CFR Part 255 (endorsements)

No current article requires an affiliate disclosure because no active affiliate links are present. This policy is published in advance so the disclosure standard is clear.

6. Editorial independence

SalesTap's planned funding model is display advertising. Affiliate revenue is not a current funding source. If affiliate relationships are added, they will not buy coverage or control editorial conclusions. See how SalesTap is made for the full editorial process.

7. Questions or corrections

If you think we've missed a disclosure, recommended a tool that doesn't meet our own criteria, or have a question about how this page works, email editorial@salestap.com. We respond to every editorial enquiry.