Affiliate Disclosure

1. The short version

Some links on SalesTap are affiliate links. If you click one and end up buying the product, SalesTap may receive a commission from the vendor at no extra cost to you. We only recommend tools we believe are genuinely useful to B2B sales professionals. We don't accept payment to write articles, and we don't recommend tools we wouldn't recommend without the affiliate link.

2. What counts as an affiliate link

An affiliate link is a link to a third-party product or service that includes a tracking identifier so the vendor can attribute the referral to SalesTap. If a sale results from that referral, the vendor pays SalesTap a commission — usually a percentage of the first year's subscription, sometimes a flat fee.

Not every outbound link on SalesTap is an affiliate link. Many are plain references to research, methodologies, or vendor documentation that we are not commercially partnered with.

3. How we choose what to recommend

We recommend tools based on three criteria, applied in order:

1. It solves a real problem we've described in the article. We don't recommend tools as “related products” alongside unrelated content.
2. It's credible in its category. The vendor has real customers, real reviews, and an established product. We don't link to launch-week startups for the sake of a higher commission rate.
3. The commission structure doesn't bias the recommendation. Where two vendors fit the brief equally, we mention both, and pick the one with the cleaner UX or stronger free tier — not the higher payout.

4. Where you'll see affiliate links

Affiliate links typically appear in:

• CRM and sales-tool comparison articles (e.g. HubSpot vs Salesforce vs Pipedrive)
• Tool round-up articles (“The sales tech stack high-performing teams actually use”)
• Contextual mentions inside playbook articles where a specific tool is the natural fit
• The /tools page for future SalesTap-built tools that may include third-party integrations

We do not currently use any in-article banner ads for affiliate vendors. Display ads on SalesTap are served by Google AdSense and are not affiliate placements.

5. Compliance

This page exists to meet the disclosure requirements of:

• The UK Advertising Standards Authority (ASA) CAP Code
• The UK Competition and Markets Authority (CMA) guidance on hidden advertising
• The US Federal Trade Commission (FTC) 16 CFR Part 255 (endorsements)

Where applicable, articles that contain affiliate links include an in-line disclosure near the link or at the top of the article.

6. Editorial independence

Affiliate revenue funds SalesTap alongside Google AdSense. It does not influence what we cover. Topics are chosen based on what B2B sellers actually search for, drafted by Claude (Anthropic's AI), and reviewed against published research. See how SalesTap is made for the full editorial process.

7. Questions or corrections

If you think we've missed a disclosure, recommended a tool that doesn't meet our own criteria, or have a question about how this page works, email editorial@salestap.com. We respond to every editorial enquiry.