4 articles
Tagged: personalisation
Every SalesTap article filed under personalisation. Practical B2B sales tactics, frameworks, and data, maintained as articles are reviewed and published.
Cold Outreach
Cold Emailing a CEO vs a VP: Tone and Length
A research-led framework for adapting cold email to CEOs and VPs without treating role assumptions, word counts, or subject lines as universal rules.
Jun 30, 20266 min read
Cold OutreachCold outreach without case studies: what works
Cold outreach without case studies still converts when you replace social proof with sharp specificity, design partner framing, and proof-of-thinking.
Jun 30, 20266 min read
Cold OutreachCold Emailing Prospects Who Just Changed Jobs
A job change is the strongest cold email trigger in B2B sales, but most reps waste it. Here's how to time, frame, and ask in 2026.
Jun 23, 20266 min read
Cold OutreachCold Email Personalisation That Works in 2026
Cold email personalisation in 2026 needs more than name tokens. Four signal layers, a hybrid AI stack, and the insight-first move that lifts reply rates.
May 26, 20265 min read