3 articles
Tagged: multi-channel outreach
Every SalesTap article filed under multi-channel outreach. Practical B2B sales tactics, frameworks, and data, maintained as articles are reviewed and published.
Cold Outreach
Sequencing a 3-Channel Cold Outreach Campaign
How to sequence a cold outreach campaign across email, phone, and LinkedIn so each channel carries its own weight and the cadence actually converts.
Jun 24, 20266 min read
Sales PsychologyMere-Exposure Effect: Why Follow-Up Wins Deals
The mere-exposure effect explains why disciplined follow-up quietly builds trust — and why most reps quit right before familiarity starts paying off.
Jun 2, 20265 min read
Cold OutreachMulti-Channel Outbound Sequencing Guide 2026
Multi-channel outbound sequencing in 2026 requires signal-stacking across LinkedIn, email, phone and video — here's the exact architecture that converts.
May 28, 20265 min read