4 articles
Tagged: discovery
Every SalesTap article filed under discovery. Practical B2B sales tactics, frameworks, and data — updated daily.
Sales Psychology
Does SPIN Selling Still Work in B2B Sales?
SPIN selling turns 38 this year. Here's where the framework still drives B2B deals in 2026, where it breaks, and how top AEs adapt each stage.
May 24, 20265 min read
StatisticsB2B Buyer Behaviour Stats Decision Makers Want
B2B buyer behaviour statistics for 2026 reveal what decision makers actually want from sellers — and where most reps still get it wrong.
May 21, 20265 min read
PlaybooksDiscovery Call Questions That Win Deals
The discovery call questions top B2B sales performers use to qualify faster, surface real urgency, and close 2x more deals than average reps.
May 20, 20265 min read
PlaybooksHow to Multi-Thread Deals and Stop Losing
Multi-thread deals using a 3x3 stakeholder framework, warm intros, and the quiet-killer play to protect every opportunity from single-point failure.
May 20, 20266 min read